Comments on: Are You Really My Friend? http://www.i5810media.com/2010/04/are-you-really-my-friend/ i5810media Tue, 09 Aug 2011 07:22:27 +0000 hourly 1 By: Dennis Weatherly http://www.i5810media.com/2010/04/are-you-really-my-friend/comment-page-1/#comment-281 Dennis Weatherly Sat, 01 May 2010 06:01:14 +0000 http://www.i5810media.com/?p=365#comment-281 In this context, I don't agree with #3. Someone, somewhere had to start a given community. I would venture that the foundation of that community was a common idea/interest or set of ideas/interests that resonated with enough people for communication to begin and continue. Whether that original founding "seed" came from an individual or a group or a brand/corporation/non-profit does not seem to be relevant. What is important is that the basis for the community was seen by a group of people as being important enough to join in the conversation. Where marketing can enter the picture is by offering new information to an existing community. Marketing can create a new community that resonates with an existing set of people. Marketing can even use exposure and education to inspire a new group of people to join a conversation that they never knew existed. If the topic is something you're passionate about, who better to help start or further the conversation than you/your organization? In this context, I don’t agree with #3. Someone, somewhere had to start a given community. I would venture that the foundation of that community was a common idea/interest or set of ideas/interests that resonated with enough people for communication to begin and continue. Whether that original founding “seed” came from an individual or a group or a brand/corporation/non-profit does not seem to be relevant. What is important is that the basis for the community was seen by a group of people as being important enough to join in the conversation.

Where marketing can enter the picture is by offering new information to an existing community. Marketing can create a new community that resonates with an existing set of people. Marketing can even use exposure and education to inspire a new group of people to join a conversation that they never knew existed.

If the topic is something you’re passionate about, who better to help start or further the conversation than you/your organization?

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