Building a Better User Experience (Part 1)
Since we design and build websites, we get a lot of questions about them from Non-Profit Ministries. Our most common question: “What should I put on my website?” If this is the main question, then we need to reverse our thinking. Instead, put yourself on the other side of the computer monitor. Begin with the perspective of your web visitor whose biggest question is: “What can I do on this website?” This is the foundational question from which you need to design your users experience visiting your site.
Questions your web viewers are asking when they go to your website are:
* Do you have things for me to explore?
* What can I learn or better understand?
* What can I do in response?
* What do you have for me to view that I can’t watch anywhere else?
* Can I read something here that is not available anywhere else?
* Is it going to be enjoyable?
* Is it worth my time?
Websites are for people who want to learn or do something. They want to engage in your ministry, find something exclusive or become more informed. What they don’t want to do is be bored by what you want them to know vs what interests them. At the end of the day the user experience that your website offers is what will bring them back again.
Start asking some of the questions above about your own website and start thinking about what you can do to create a better experience for your visitors.
Interresting perspective.