Updating Your Logo
Something we come across often when working with ministries are outdated logos. It’s something that is often overlooked in most organizations. Your logo has sentimental value and represents your ministry but change doesn’t have to be drastic and can contribute greatly to the public’s perception of who you are. With all of our client our desire is to represent them for how great they actually are and sometimes bad design is worst representation of a ministry
In some cases an organization plain and simple just has a bad logo and it needs to be redone. Most of the time however, a logo just needs a simple update that shows the ministry is relevant but does not compromise the familiarity of your brand. Different design techniques are popular in different decades and unless you have a timeless logo it might show its age.
We had the privileged of updating the Phoenix Rescue Mission’s logo recently. The update was as simple as a font change a little bit of rearranging. This new logo is current and fresh but can still be used along side the old logo and act as a transition as they update signs, business cards and other promotional material.
Recently Google quietly updated the logo on their homepage. If you weren’t paying attention you might not have noticed it but it is a perfect example of what we are talking about. You would think with a large business like Google who’s logo defines their brand wouldn’t want to touch their design. But Google’s billions doesn’t hold them back from doing what is right for their organization. This year Google made some subtle changes to their logo to keep it up to date but managed not to compromise their brand integrity. No one probably even noticed this but subconsciously Google managed to stay relevant in the eyes of their users. Take a look below and see if you can tell the difference?
Now think about the fact that Google probably had to pay significant amount of money to make this change.
Is it worth it for your organization?
