
Almost every Sunday I am in my church singing what have become very familiar songs to me. I love music, it helps me connect with God and offer worship and surrender. But many times, I admit, singing the same songs over and over (and hearing these same songs on the radio almost everyday) can lead me to “worship by rote.” I worship, but my heart wanders due to familiarity of the song. But not today.
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Since we design and build websites, we get a lot of questions about them from Non-Profit Ministries. Our most common question: “What should I put on my website?” If this is the main question, then we need to reverse our thinking. Instead, put yourself on the other side of the computer monitor. Begin with the perspective of your web visitor whose biggest question is: “What can I do on this website?” This is the foundational question from which you need to design your users experience visiting your site.
Questions your web viewers are asking when they go to your website are:
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As I make my way through cyberspace and Facebook and Twitter I find it amazing, and somewhat amusing actually, to come across “Friends” with hundreds of thousands of “Followers.” Now I realize that no one can actually have that many “Friends” but at the same time that kind of connectivity is astounding. But it got me to thinking about marketing and about how you possibly communicate to hundreds of thousands of people.
Kristine Shine, VP of PopSugar Media, recently wrote about this and I wanted to summarize her thinking about four things you need to keep in mind about Gen Y and Social Networking.
