The Chicago Moody radio network was unwilling to conduct a traditional “Radio thon” I January 2016, but was willing to run :60s at a high rotation
What We Did
We focused on listeners providing a “Winter Rescue Kit” for the homeless on the streets during a brutal winter. Our updated spots and simple ask produced a 4 to 1 return.
MorningStar Mission - Winter Rescue Spot 1
MorningStar Mission - Winter Rescue Spot 2
Why We Did It
Timing. Because the cold weather was what everyone in Chicagoland was talking about and experiencing.