In the competitive radio market this commercial radio station owned by a non-profit ministry needed to develop a hybrid financial model of both commercials and listener support.
What We Did
Our language integrated the concept of “Community Support”. When on-air fundraisers were conducted we focused on the value provided by the station to the listener and shared stories.
Spirit 105.3 Seattle - Community Support
Why We Did It
In one word: ownership. As listeners grasped their role in the success of the radio station their support was overwhelming.