They were getting lost amidst the many other relief and development ministries. They didn’t have a marketing position or a unique image.
What We Did
We dug deep into the ministry and eventually focused all their radio marketing efforts on their de-worming programs. “The 44¢ Cure” campaign was born.
World Concern - Radio Spot
Why We Did It
While other ministries were highlighting their monthly giving programs, we offered a single gift opportunity. A gift of $44 cures 100 children. Results exploded over the simple message with a high payoff for the donor.