Non-Profit Marketing•
on June 10th, 2010•
Something we come across often when working with ministries are outdated logos. It’s something that is often overlooked in most organizations. Your logo has sentimental value and represents your ministry but change doesn’t have to be drastic and can contribute greatly to the public’s perception of who you are. With all of our client our desire is to represent them for how great they actually are and sometimes bad design is worst representation of a ministry
In some cases an organization plain and simple just has a bad logo and it needs to be redone. Most of the time however, a logo just needs a simple update that shows the ministry is relevant but does not compromise the familiarity of your brand. Different design techniques are popular in different decades and unless you have a timeless logo it might show its age.
We had the privileged of updating the Phoenix Rescue Mission’s logo recently. The update was as simple as a font change a little bit of rearranging. This new logo is current and fresh but can still be used along side the old logo and act as a transition as they update signs, business cards and other promotional material.
Recently Google quietly updated the logo on their homepage. If you weren’t paying attention you might not have noticed it but it is a perfect example of what we are talking about. You would think with a large business like Google who’s logo defines their brand wouldn’t want to touch their design. But Google’s billions doesn’t hold them back from doing what is right for their organization. This year Google made some subtle changes to their logo to keep it up to date but managed not to compromise their brand integrity. No one probably even noticed this but subconsciously Google managed to stay relevant in the eyes of their users. Take a look below and see if you can tell the difference?
Now think about the fact that Google probably had to pay significant amount of money to make this change.
Is it worth it for your organization?
Since we design and build websites, we get a lot of questions about them from Non-Profit Ministries. Our most common question: “What should I put on my website?” If this is the main question, then we need to reverse our thinking. Instead, put yourself on the other side of the computer monitor. Begin with the perspective of your web visitor whose biggest question is: “What can I do on this website?” This is the foundational question from which you need to design your users experience visiting your site.
Questions your web viewers are asking when they go to your website are:
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Non-Profit Marketing•
on April 30th, 2010•
As I make my way through cyberspace and Facebook and Twitter I find it amazing, and somewhat amusing actually, to come across “Friends” with hundreds of thousands of “Followers.” Now I realize that no one can actually have that many “Friends” but at the same time that kind of connectivity is astounding. But it got me to thinking about marketing and about how you possibly communicate to hundreds of thousands of people.
Kristine Shine, VP of PopSugar Media, recently wrote about this and I wanted to summarize her thinking about four things you need to keep in mind about Gen Y and Social Networking.
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Non-Profit Marketing•
on April 21st, 2010•
A friend of mine and I are starting to get together every week in a type of “iron sharpens iron” discussion. We have both been Believers for several decades and yet we both yearn to learn more about what it means to be a relevant follower of Jesus in today’s world. To that end we started reading a book called “The Way of the Heart” by Henri Nouwen. Today I read this passage from the book and couldn’t help but see it as a wonderful insight – and also a challenge – to all of us who work on behalf of the poor and outcast.
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Non-Profit Marketing•
on March 24th, 2010•
Marilyn Farmer, the Executive Director of our client MorningStar Mission, recently gave me a heads up on an idea put in place by Pathways to Housing in New York. Did you see the article on philanthropy.com?
Video of a shimmering homeless man was projected onto a wall with a message above him asking passersby to text a code and get the man off the street.
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