Radio•
on October 15th, 2010•
Yesterday the team at i58:10 Media facilitated a radio-thon on KPDQ in Portland, Oregon for Forward Edge International, one of our newest clients. The results were astounding, exceeding the goal by an amazing 42%. And the good news is that our last three radio-thon events (all since mid-September) have also exceeded the goals by a double digit percentage. I posted the amazing news from yesterday on our Twitter feed and I got a tweet back from a follower who wrote “and they say radio is a dying form…HA! Good news man.” My friend is right, many DO think radio is a dying form…but I haven’t seen it yet. Why? Because radio is adapting, slower than I’d like, but radio IS adapting to the new media world. Plus, we need to re-define what is “radio.” For instance, I can now stream dozens of radio stations through my iPhone because many stations now have their own app. I don’t need my car or a clock radio…my “radio station” has become even more mobile and that’s good news.
Radio is still delivering a substantial audience and motivating them to your cause can still be very successful when you apply the fundraising principles we have used for years. No matter how you listen, from a fundraising standpoint radio still has to deliver results, and with the success we’ve seen so far this fall it’s delivering at a record pace.
David
Radio, i58:10 Media•
on March 23rd, 2010•
Radio stations have always been very adaptable – because radio has had to be. When TV came along many said that radio would fade away. It didn’t. When the internet started streaming music many thought traditional radio stations would go out of business. They haven’t. Why is radio going to survive in this ever changing world of new technology? Because in the future it’s not going to look, feel, or sound like it has in the past…but neither is any other media outlet.
There really is no such thing as a “radio station” anymore. There’s no such thing as a “TV station” anymore. There’s no such thing as a “newspaper” anymore. And, in reality, there’s no such thing as a “website” anymore. Today all forms of mass communcations are morphing into something referred to as a “Media Center.” Radio stations have websites. Newspapers point you to videos on their website. TV stations offer to text you news headlines. It’s all becoming wonderfully interconnected.
So what is a fundraisier to do? How do you utilize “Media Centers” most effectively? The first step is to acknowledge the new reality.
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I came across this research from Bob McCurdy, president of Katz Marketing Solutions. Thought the stats were fascinating. The numbers are going against the assumptions many have about radio.
Younger people remain committed to their radios, according to the recently released Nielsen white paper, “How U.S. Adults Use Radio and Other Forms of Audio.” By realigning the data socioeconomically instead of by medium or audio platform, the study offers an unprecedented glimpse into the media habits of various population segments.
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